🔒 Updated Privacy Policy (U.S. Compliant)

Effective Date: 01 January 2026

A. Introduction

The privacy of our website visitors is very important to us, and we are committed to safeguarding it. This policy describes the types of Personal Information we collect, how we use it, and how we share it. This policy also details the rights available to you as a consumer, particularly under U.S. state privacy laws (such as the CCPA/CPRA in California).

By agreeing to our use of Cookies and the processing of data in accordance with the terms of this policy during your first visit to our website, you allow us to use Cookies every time you visit the site.

B. Categories of Personal Information We May Collect

We may collect, store, and use the following categories of Personal Information:

Category of InformationExamples of Collected InformationPrimary Purpose of Collection
IdentifiersName, email address, IP address, physical address, phone number, username.Providing service, delivering products, communication, fraud prevention.
Customer RecordsName, address, payment details, purchase information, signature (if required).Processing transactions, billing, shipping.
Financial InformationCredit card details (processed by secure third-party payment providers).Processing payments for the purchase of products and services.
Commercial InformationRecords of products or services purchased, considered, or acquired previously.Product improvement, personalized marketing.
Internet or Electronic Network ActivityBrowsing history, search patterns, site interaction, pathing (via Cookies).Website management, optimization, targeted advertising.
Geolocation DataGeneral geographic location (based on IP address).Calculating Sales Tax, content customization.
Inferences and Profile DataPreferences, interests, and assumptions created from the information we collected (e.g., “customer interested in large albums”).Personalization of the website and marketing offers.

C. Use of Personal Information

Personal Information provided to us via our website will be used for the purposes specified in this policy, including:

  1. Fulfilling Orders: Processing purchases, managing payments, shipping goods, and providing services.
  2. Business Operations: Managing the website, administering user accounts, and providing customer support.
  3. Security and Fraud Prevention: Preventing fraud, protecting our website, and verifying user identity.
  4. Improvements and Marketing: Personalizing the website, sending newsletters and marketing messages (subject to consent), and analyzing statistical data.
  5. Legal Compliance: Complying with relevant laws, regulations, and legal procedures (such as tax laws).

D. Sharing Personal Information and “Sale”

We may disclose your Personal Information to the following categories of third parties for our business purposes:

  1. Service Providers: Companies assisting us in operations (e.g., hosting services, shipping, payment processing, and data analytics).
  2. Advertising Partners: Partners we work with to deliver targeted advertising and data collection (such as Google Ads, Facebook).
  3. Legal Authorities: Governmental bodies or law enforcement authorities, if required by law.

Note on “Sale” and “Sharing”:

We do not traditionally sell Personal Information for monetary compensation. However, sharing certain data with our advertising partners for the purpose of cross-context behavioral advertising may be considered a “Sale” or “Sharing” under U.S. state privacy laws (such as the CCPA/CPRA).

You have the right to opt-out of the “Sale” or “Sharing” of your information using the link provided in the footer of the website.

E. U.S. Consumer Rights (Subject to CCPA/CPRA and Others)

If you are a resident of a U.S. state with comprehensive privacy laws (such as California, Colorado, Virginia, Connecticut, and Utah), you are afforded the following rights, as applicable by law:

Consumer RightDescription of the RightHow to Exercise the Right
Right to Opt-Out of Sale or SharingThe right to direct us not to “sell” or “share” your Personal Information with third parties for targeted advertising.By clicking the link “Do Not Sell or Share My Personal Information” (detailed in Section F).
Right to DeleteThe right to request the deletion of any Personal Information we have collected about you, subject to legally prescribed exceptions.Submit a written request to the dedicated email address [Insert Dedicated Email Address].
Right to Know/AccessThe right to request that we disclose the categories of Personal Information collected, the sources of collection, the business purpose for the collection/sharing, and categories of third parties with whom the information is shared.Submit a written request to the dedicated email address [Insert Dedicated Email Address].
Right to CorrectThe right to request that we correct any inaccurate or incomplete Personal Information we hold about you.Submit a written request to the dedicated email address info@liel.co.il.
Right to Limit Sensitive Data UseThe right to limit the use and disclosure of Sensitive Personal Information (SPI).Not Applicable: We do not collect SPI (such as health or racial/ethnic origin information).

F. How to Exercise U.S. Consumer Rights

To exercise the rights detailed in Section E, you must:

  1. For Opt-Out (No Sale or Sharing): Click the following link displayed in the website footer:
    Do Not Sell or Share My Personal Information
  2. For Right to Know, Delete, and Correct: Submit a detailed request to the following dedicated email address: info@liel.co.il

We will respond to your request in accordance with the requirements of the relevant law, after reasonably verifying your identity.

G. Data Security and International Transfers

  • Security: We take reasonable organizational and technical precautions to protect the Personal Information you provide. All electronic financial transactions are protected by encryption technology.
  • International Transfers: The information we collect may be transferred, stored, and processed in various countries, including the United States of America and Israel. We ensure that data transfers comply with legal provisions and use appropriate contractual or technical safeguards.

H. Cookies

Our website uses Cookies to administer the website, improve the user experience, and analyze site usage. You can control the acceptance of Cookies through your browser settings. Without accepting certain Cookies, you may not be able to use all the features on our site.

I. Contact Information

If you have any questions about this Privacy Policy, please contact us at:

  • Email Address: info@liel.co.il
  • Physical Address: 8 Hasadna Street, A.T. Holon, 3rd Floor, Block 3-13, Zip code: 5881515